Aspirational Marketing
Meyer Corporation is the second-largest cookware and kitchenware supplier globally and the largest in the U.S. Oversaw Retail Marketing and Creative for gourmet cookware brands like KitchenAid, Anolon and Circulon in addition to moderate and lifestyle brands.
Scope of work included:
Product Development
Brand Strategy
Retail Marketing
Creative Development
Shopper Marketing
Event Marketing
Tradeshow Marketing
Provided creative direction on photo shoots.
Focused on storytelling via high-end product photography.
Creating drama and prestige through photo direction.
Oversaw creative for owned and retailer website and digital marketing.
Designed the Anolon shop for NA tradeshows.
Design the upscale fixturing for the Cellar at Macys program.
Partnered with retailers on collateral.
Project Video
Project Video