Omnichannel
Served as Associate Creative Director at QVC for the US Home & Cook business. Partnered with host and merchant teams to maintain brand standards while driving the business forward.
Scope of work included:
Brand strategy
Cross-functional Project Management
Creative Direction
Copywriting
Brand Guidelines and logos
Product Photography/Videography
Special Events and Appearances
Brand Integrations
Social Media
Team Building
Motion Graphics
Updated brand guidelines for show hosts.
Developed style guides for hosts for online and offline use.
Created content for social media.
Produced content for online and offline e use.
Provided direction for all requisite sets.
Created holiday adaptations for seasonal usage.
Directed holiday adaptations for seasonal usage.
