B2B2C Marketing
Serving as Director of Retail Marketing and Creative at Meyer Corporation, led the growth of the brand from celebrity chef to housewares powerbrand. Responsible for the brand’s look and feel at retail.
Scope of work included:
Product Color Palettes and Badging
Naming, Quotes and Copywriting
Product Photography
Retailer Presentations
Packaging
Tradeshows
Event Marketing
Planogramming
Oversaw Product and Video Shoots
Provided Creative Direction for Product Photography
Managed Trade Show Program
Oversaw Details like Propping on Site
Produced Engaging In-store Presence including Opportunistic Promotions
Provided Creative Director for Personal Appearances and Industry Events