Lifestyle Marketing
Led the growth of the brand from celebrity chef to housewares power brand with Meyer - the largest cookware and housewares provider in the US. Responsible for the brand’s look and feel at retail.
Scope of work included:
Brand Strategy
Product Marketing
Creative Development
Shopper Marketing
Tradeshows
Event Marketing
Oversaw Product and Video Shoots
Provided Creative Direction for Product Photography
Led the Expansion into Tabletop and Serveware
Designed the Signature "Graniteware" Speckled Surface Treatments
Designed the Signature "Graniteware" Speckled Surface Treatments
Provided Content for Paula's Blog and Websites
Oversaw Creative Direction for Packaging
Produced Planograms and Designed Store Fixturing and Collateral
Designed the PD Shop within the New 5,000 sq ft Meyer Trade Show Booth